The people behind the brand

Kelli Donovan
CEO / Creative Director / Founder / Ethical Clothing Activist / Yoga & Pilates Instructor
Kelli started her journey as a designer at the ripe old age of 6 years, making creations for her dolls using scraps of fabric from her mothers sewing cabinet and her Holly Hobbie sewing machine.
Raised in a creative family - a film maker father, painter and sewing mother and a tailor grandmother - she has been inspired to create textile art, drawings, paintings and clothing her whole life. 
Her other passion was the environment born from playing in the garden, exploring the natural areas of her neighbourhood and many family camping trips. Her love of the Australian bush is where her heart sang and was a creative force behind her life’s mission to help our natural world.
Kelli studied at the CIT Fashion Technology School in Canberra, Australia in 1988-89. When completed she three her life belongings into a backpack and headed to Melbourne to train in the fashion industry. From 1990 to 2005, she worked as a designer for several large companies designing children's clothing, menswear, licensed product and freelance fashion computer art. Fast-paced industry deadlines took their toll which led Kelli to learn yoga inspiring her to combine her love of fashion with her passion for health and wellbeing.
The idea for Pure Pod came to fruition on an organic macadamia farm in the lush sub tropical hills of Byron Bay, with Sean, their friendly dog Stan and fat cat Oski.
Sean Watson
Professional Photographer / Business Head & Mr Fix-It 
Sean started his journey with an inquisitive mind of how things worked, being creative and a love for animals, camping nature and adventure. With a close relationship with his Grandmother and Mum who were very talented crafters, his creative journey was set. He learned humble home style cooking, sewing and making stuff with a strong essence of repair, fix and living sustainably in his learning. But to level out the creative he was also influenced with a talented car industry Dad and a MR Fix Anything Grandfather. He can almost do anything he puts his mind to with such an interesting upbringing.
His first big job was in the Australian Government where he learned his photographic trade at the CIT Photographic School while working in an specialized department. Since then he has worked as a freelance photographer since 1997 for many Australian editorial magazines, product and architects. Working closely with clients on their shoots and becoming an expert in his field.
His independent nature and sense of adventure lead him off traveling around the globe from his first solo walking trip in the mountainous tracks of Nepal, traveling overland in Asia by island hoping and traveling and walking through the no-mans land in Syria to Turkey after adventuring through the Middle East. He established his career while working in London as a photographic assistant and then returning to Sydney to set up his photographic company in 1997 - 2016 ‘Pod Productions.’
 Sean dedicated himself to working closely with his partner Kelli and organizing the business, photographic and admin side of their company, plus freelance photography for other clients.
Together they are the driving force behind Pure Pod & the best creation so far … Ruby
Sarah Huddson
Studio Fashion Assistant & order dispatch all rounder

Involvement with pure pod and what you love about it?

I met Kelli towards the end of my studies at CIT, working on my Diploma of Fashion design. My teacher recognised my passion for sustainability and interest of eco-friendly practices and suggested my help to Kelli for a photoshoot. From there we clicked and shared likeminded views. I currently work now as Kelli’s assistant and lend a hand where ever I can! Online work/dispatching orders/stock control/tea making ;)

I love working with Kelli as its like working with a close friend and being able to learn from someone who has had years of experience in the industry that I’m now passionate about is more than I could ask for! I am very grateful for everything Kelli is teaching me.

Creative dreams – What would you love to do if money and time wasn’t an issue?

The list is far too long! ..

I would love to immerse myself in as many different cultures around the world and try all of the food! As well as spending more time with my Grandma who lives in America.

And just simply go on as many adventures as possible and share my creative views and creations with others. AND – Start my own backyard fashion show gatherings!

Your favourite things?

My family. Going out for breakfast. Belly laughs.


Sheena Ireland

PR / Comms Star / energizer /positive influence

Sheena is known for always having a smile on her face and a coffee in her hand. She is a passionate advocate for meaningful connection in communications and marketing. She believes storytelling has the power to really connect people and through it, we can encourage people and influence change for the better.

Involvement with Pure Pod and what you love about it?

I fell in love with Pure Pod and Kelli when I interviewed her for a local online magazine, The Local Look, which I use to produce. Kelli and Pure Pod are cemented in strong values and every step of the Pure Pod journey is a story. I simply love the clothes, too!

Creative dreams - what you would love to do if money and time wasn't an issue?

I’d do exactly what I am doing, only I’d be able to focus more time helping small businesses tell their stories. I love the power of connection and so communications is my dream career.

 Your favorite things......

My family (partner, brothers, sisters-in-law, nephew, nieces and dad), friends, yoga (especially a good Sunday evening Yin class), being in the outdoors, strong coffee, good food and wine.





Tracy Lee Accredited Photographer
Award winning Australian photographer, specialising in wedding, family portraiture & short film
I am described by my partner as a bit nutty, fun and caring. If my dog could speak, he’d say the same for sure!
I love my camera, I love my family and friends and I love to create awesome images that move people.
I teach, adore my crazy dog & cat, will drive an extra mile for a good chai, am sweet on my partner Mikey, love to dress up and dance, can play a whole four chords on my guitar, and have an obsession with the colour green.
I am drawn to people with interesting stories to tell.
1. involvement with Pure Pod and what you love about it?
I met Kelli many years ago when I saw her speak at a Canberra networking event for women in business. I was really inspired by her drive and passion for producing her sustainable fashion clothing line. Hearing her speak was a real education on the world of fashion and it's impact on people and the environment. Since that time, I have taken her family photos and collaborated on commercial projects for Pure Pod. I also own some gorgeous Pure Pod clothing!
2. Creative dreams - what you would love to do if money and time wasn't an issue ?
Pursue personal photography projects including travelling around the world with my camera with like minded buddies. Write children’s books and develop teaching resources to support creative learning experiences in early childhood classroom. Be a secret super hero and help people who really need it.
3. Your favorite things….My little family that includes a really old dog called George and a jerk cat called Tommen. My camera, anything the colour green,  really good coffee or chai, my weekly yoga session and quiet forest spaces.

Lisa Reidy
Graphic designer / Paper lover / clothes fanatic
Involvement with Pure Pod and what you love about it?
I have loved Kelli’s approach to design since year 9 art classes! She hasn’t chosen the easy path, instead she makes clothes that feel great, look beautiful and are super kind to the earth. There is much to admire.

Creative dreams - what you would love to do if money and time wasn't an issue ?
I don’t let my mind go there! Instead I try and live as creatively as possible whilst running my own business and bringing up a family.

Your favorite things......
Laugh with the kids. Explore the world. Walk in nature. Garden. Indigenous art. Retro design. Race old cars. Sculpt in clay. Find good people.
Jeanette Donovan
Chief swing ticket tier / Passionate believer / clothes fanatic / super Nannie
What can we say, we just can't live without our Mums, no matter how old we are! Thanks Mum for all your support, care and encouragement!