There’s no doubt that the cost of a piece of clothing runs a lot deeper than its price tag. It is estimated that globally, the clothing and textile industry alone produces 2.1 billion tonnes of clothing and off-cut waste each year, with 80 percent of this waste ending up in landfill. Of this waste created, it is estimated that two thirds are made of man-made synthetic/plastic fibres that never breakdown. Australians are the second-largest consumers of new textiles after north Americans who annually buy 37 kg each, and ahead of Western Europeans at 22kg while consumption in Africa, the Middle East and India averages just 5 kg per person.
These statistics are proof that the global fashion market is facing a major environmental crisis. Today’s linear economic model of take, make and dispose is reaching its physical limits. The earth’s natural resources are increasingly under pressure and the fashion industry is a major contributor. However, there is a growing awareness of the environment impacts associated with fashion waste and to tackle this problem, brands around the world, including Pure Pod, are taking creative and innovative steps to turn our largely unsustainable fashion industry into a more slow, sustainable and circular one.
If you’re not familiar with the term “circular economy”, in a fashion content it is defined as clothes, shoes or accessories that are designed, sourced, produced, and provided with the intention to be used and circulated responsibly and effectively in society for as long as possible in their most valuable form, and hereafter return safely to the biosphere when no longer of human use.
Circular fashion has gained a lot of attention in the last few years, and lucky for you, Pure Pod is committed to not only producing ethical clothing, but also diverting clothing from landfill and giving garments another life. The Pure Pod team is passionate about keeping clothing out of landfill and into someone else’s wardrobe. The Pure Pod and Ethical Labels Buy & Sell Facebook Page is the go-to place to resell your Pure Pod treasures or grab an ethical vintage or pre-loved piece. Clothing you no longer wear can be sold to other ethical fashion lovers or will be reinvested back into new Pure Pod collections. Pure Pod samples, old season stock and organic fabric off cuts are also up for grabs – all made from one of a kind sustainable fabrics.
Pure Pod is also looking to expand the Page to include a range of other ethical designers, so if you’re a conscious label interested in getting involved, email Kelli at [email protected] and check out the Pure Pod and Ethical Labels Buy & Sell Page here.